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Thursday, August 31, 2017
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To search past editions click on the following link: http://thedailyclips.docpit.com/ Top Headlines ? Marketers Say, 'Don't Overlook The In-Store Experience' ? Amazon Starts Disrupting Grocery Store Loyalty Programs! ? Barnes & Noble shares surge over buyout speculationTrump Slashing Obamacare Advertising By 90% ? 74% Of Consumers Overwhelmed By Email Overload, Says Survey ? Facebook And Google Impervious To Any Advertising Recession Predicts Analyst ? How Gannett Is Growing Its Events Business ? How A 171-Year-Old News Agency Is The Hidden Mainstay Of News On Facebook ? Is Facebook The Next Front Page For Newspapers? ? Warren Buffett Still Secretly Loves To Control What You Read ? Cincinnati Enquirer?s Editor Departs ? Hearst Acquires Local Newspapers ? A Media Startup That Has Quietly Inked Deals With The NBA, MLB And PGA Is Handing Struggling Newspapers A Lifeline ? Daily Clips Recruitment Ads?Who?s Hiring Marketers Say, 'Don't Overlook The In-Store Experience' Balancing interactions with shoppers Digital marketing is critically important, but the more physical aspects of interacting with shoppers can?t be ignored. A new CMO Council survey of senior marketing executives found that various aspects of brick-and-mortar shopping, such as in-store promotions, interactions with in-store representatives, and product packaging, are key elements of a strong omnichannel experience. The survey was commissioned by a group of companies in the marketing, packaging, printing and signage industries. While digital advertising was the most commonly cited touchpoint as having the most influence on purchase decisions, many of the other commonly mentioned channels were not. ?In-store sales/service representatives? were cited by nearly as many of the marketers in the survey. Social media and a corporate website were widely mentioned, but in-store promotion and product packaging were tapped by nearly as many executives. In all, the survey points up the omnichannel nature of the purchase journey, and the multitude of touchpoints that may spur a consumer to make a purchase.