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Tuesday, August 29, 2017
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To search past editions click on the following link: http://thedailyclips.docpit.com/ Top Headlines ? Social Advertising Isn't Really Driving Conversions ? 40% Of Consumers Want Emails From Brands To Be Less Promotional And More Informative ? Amazon Grows Its Programmatic Ad Business ? Captivate Adds Content Partners In Push For A 360-Degree Ad Solution ? Hearst?s Barrett On Talks With Facebook: Progress, But More Needs To Happen ? If You Install It, They Will Subscribe: How The New York Times Uses Its Mobile App To Convert Readers To Subscribers ? Newseum?s President Steps Down As Financial Review Begins ? How Will Changes In Google AMP Results Affect Your Newsroom? ? Helping Readers Tell The Difference Between News And Opinion: 7 Good Questions With Duke Reporters? Lab?s Rebecca Iannucci ? Largest Newspapers Lift Paywalls For Hurricane Harvey Coverage ? Daily Clips Recruitment Ads?Who?s Hiring Social Advertising Isn't Really Driving Conversions Few consumers are making purchases after seeing a social ad An August 2017 study from CivicScience, a next-generation consumer and media analytics company, found that very few US internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat. In fact, just 1% of respondents ages 13 and older said they made a purchase based on a Snapchat ad they saw, and only 4% said they bought anything based on an Instagram ad. Overall, out of the various social networks mentioned, respondents were more likely to buy something based on a Facebook ad they saw compared with other social networks. But again, social commerce adoption among these respondents was low. For the most part, a large share (45%) reported that they have never purchased anything based on ads they saw from these social media sites. Meanwhile, over a third said they just don?t use social media. By and large, social networks haven?t cracked the code for social commerce just yet. One main reason? In many cases, consumers aren?t very interested in buying something while they?re on a social platform. A separate study by CPC Strategy found that over one-quarter of US internet users had made a purchase after clicking on an ad they came across on Facebook. Meanwhile, just 7% of those who didn?t click on an ad completed a purchase as well.