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Wednesday, August 5, 2015
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Top Headlines ? Retailers: Expect Fewer Back-To-School Shoppers This Year ? Target To Rebrand Citytarget, Targetexpress Stores As Just Target ? Neiman Marcus Refiles For IPO With $100M Placeholder Amount ? Making Shoppers' Buying Easier From Desktop Or Mobile ? Lexus Experiments With No-Haggle Dealer Pilot, Bracken Says ? Viacom Uses Jon Stewart's Farewell To Drive Ad Sales Across Networks ? Moving Advertising Beyond Beacons ? Taboola Snags 3-Year Deal With Gannett ? Who Listens To The Most Radio? Hispanics. ? Are Digital Newsstands Slowing The Circulation Declines Of Consumer Magazines? ? Nbc Sees Olympic Ad Revenue Topping $1b ? Stuart Elliott: Publish And Perish? ? The NYT's Ann Derry On Why Digital Video Is A Powerful Medium For Revenue Generation ? Tampa Bay Tribune Sells HQ ? A Hidden Success Story ? For Newspaper Circulation, Costs Are Down And Revenues Are Up ? Daily Clips Recruitment Ads?Who?s Hiring Retailers: Expect Fewer Back-To-School Shoppers This Year Retailers should expect to see a drop in the number of people shopping for back-to-school items this year, according to a new report. A report compiled by Lakewood marketing agency The Integer Group and M/A/R/C Research indicates that there will be a 7 percent increase in those not shopping for back-to-school items this fall. Why the drop? The survey showed 31 percent of potential shoppers did not have any children in their household.