Editors Comment

Over the last 6 months we have seen changes in the Industry and therefore changes have been necessary in the PharmaSales magazine to ensure that we are keeping you, the reader, up to date. You will see in the next issue the new areas of our industry that we are going to be covering, and in conjunction with the various Pharmaceutical and Medical associations we will be covering the Marketing code and also looking at the controlling of Hospital and Specialist costs in South Africa. We have included a new page on African news, which is becoming more relevant as more of the SA based companies look to expand into sub Saharan Africa. Having recently been involved in this area of our industry, I can tell you that there are many great opportunities in both East and West Africa. While it is necessary to be very selective about whom you work with, strong returns are on offer in a lot of cases. Moving forward we will be introducing new sections into the magazine and we welcome any feedback and or stories that you think will be of interest to our readers. Pharmasales Magazine continues to be the only industry magazine exclusively covering the happenings in the Pharmaceutical and Medical industries in South Africa at present, something that we are proud of and will continue to expand on. I look forward to any comments from our readers. Chris Fletcher Editor

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