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Intro

by Cary Kravet

There are endless sources of inspiration. In all our work at Kravet, we seek to inspire and be inspired by designers of interiors and apparel, canvases and landscapes, exhibits and installations. This newspaper will have a simple purpose: to share what has inspired us and what may inspire you. It will highlight Trends in Color and Design; keep you informed about What?s Happening Where and When; and present Designer Interviews from some of the most inspiring artists in our industry. But this is only the beginning. We hope this newspaper will encourage mutual collaboration. Please let us know what sections of the newspaper you find most helpful and inspiring, and drop us a line about any events, trends or other items you think we might want to address. The collective wisdom of the talented people in this industry deserves collective expression. We hope inspired. kravetnews can become that voice.

Profile

JUNE - JULY 2009 ? ISSUE 01

Barbara Barry is enchanting. During our recent conversation about all matters design, marketing and philosophy, I was admittedly ?Barbara-ized.? Her spell is effortlessly charming ? you will understand why, as you read on... SN:

How do you describe the essence of your brand?

BB:

The essence of my brand is truly American?free to synthesize all I have learned and to bring that to a way of living with ease and grace. I design around the rituals of daily life ? the physical, emotional and sensual ? and strive to awaken in my clients the appreciation of these acts which, when supported with good design, can be transformative. My clients then experience the world in a different way and come back for more.

SN:

How did you build your brand?

BB:

One step at a time? and loving each step. I put all I have into each step. I believe you either are a brand or you are not. It is in everything you do.

BN:

What did you do to establish the reputation of your brand and keep it?

BB:

1. Care. Taking care of all relationships; with clients and with companies. 2. Standards. Working from a strong ethical stance. 3. Giving. 110%, whatever the budget.

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Perspective

What now? An uncertain economy distorts our view of the future. Some consumers of luxury and design are hesitating. How should we respond? Should we follow the decline with excuses, or determine our own destiny? I was just on the west coast for three weeks working with designers on their businesses. Most are determined. Are you? What choices are you facing?

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