easy to get to, that?s great.? Today retail centers are approaching him. ?Things started to change about a year ago,? Casaburi said. ?We?re seeing more of the strip centers coming to us now. It?s not just redevelopment, but now that Circuit City and Office Depot are gone, we?re seeing all kinds of creative deals.? Landlords are finding that Retrofitness offers a welcome and affordable service for their shoppers. ?We have mostly neighborhood strip centers, and having a fitness use there is a matter of convenience,? said Jeff Dash, vice president of retail leasing, at New York City?based Lightstone Group, which has two Retrofitness clubs open, in Allentown and Easton, Pa., and is set to open a third this summer in Egg Harbor, N.J. ?If someone has a lunch break, they can head out and do a workout, then go back to the office. Retro is also just a very different type of club, in terms of the services they offer and the price point.? Casaburi says the chain looks for ample parking space, high ceilings and easy access for the customer. ?I?m more concerned with convenience to the market and the customer,? he said. ?I don?t have to be in an ?A? center ? we drive traffic to them, not the other way around.? Health club membership may seem to be a discretionary expense that consumers will drop in a lean economy, but some insist that this is unlikely. Health club industry revenues rose 3 percent last year to $19.1 billion, according to the International Health, Racquet & Sportsclub Association. And health and fitness clubs are among the businesses most likely to grow this year, about 2.2 percent, according to IBISWorld, a Los Angeles?based market research firm. ?Belonging to a health club is very inexpensive,? said Harrington. ?If you use it 10 times per month and you pay $19.95, that?s about $2 per session. You can?t go to the movies for $10 or less. It?s a bargain, and it may be the last thing that people give up.? But Retrofitness should probably not remain locked into the retro theme, Nisch says. ?Retail always changes, so you either move with your customer or stay with the concept,? said Nisch. ?If this is about celebrating the ?80s, and this consumer is now 30 to 40, when they?re 55, is this still a category that they?re interested in?? Casaburi says he already has his eye fixed on the next retro wave. ?We already work in other things that hit other customers too,? he said. ?We have our oldschool, ?50s-style diner, and that hits the baby boomers. And we?ve got satellite radio for Generation Y. The brand will continue to evolve and adapt.? Harrington says the chain is well positioned for growth. ?If you know what you?re doing, have a good plan and a good AP09-304_CMYK.qxp:Layout 1 2/23/09 9:45 AM Page 1 IPSO vended laundries can produce an ROI of 25 - 35% or more, while jumpstarting traffic through your development. We are currently looking for sites to develop with new, state-of-the-art IPSO laundries.

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Call 1.800.USA.IPSO E-mail ipso@alliancels.com Web www.ipso.com/today business model, pick the right locations and you market and advertise properly, you?re going to be successful in this industry,? he said. ?And it looks like Retro is doing all the right things.? SCT JUNE 2009 / SCT 17

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