NONAMECOLUMN

JAN/FEB 2010 No name dude Greg Adler President & C.E.O. 4 / ORA JAN/FEB 2010 LOTS OF STUFF HAPPENING IN 2010 Well, obviously we?re well into 2010 by now and looking forward to another year of fun in the dust, sand, mud and snow (and whatever else we?re trudging through). As you?ll read below in the President?s Corner, Greg Adler will again be racing in the King of the Hammers race. In addition, this year 4 Wheel Parts will be there in full force with their Showroom On Wheels as well as sponsoring the 4 Wheel Parts Last Chance Qualifier race where up to 50 teams will vie for a spot in the main KoH event. Also we?ll be covering all the usual events such as EJS, WE Rock, Indy Jamboree as well as some of the smaller, and less established club events. There?s also the full calendar of Truck & Jeep Fests that will include a new event in Houston. Between ORA magazine, Truck & Jeep Fests, Showroom On Wheels, and the 4Wheel Drive Hardware Customer Appreciation Event, it will be hard not to run into us. Also, check in with your local 4 Wheel Parts Performance Center store location as many of them will be organizing events of their own. SIGN UP FOR THE DIGITAL VERSION OF OFF-ROAD ADVENTURES MAGAZINE AT: WWW.OFFROADADVENTURES.COM/DIGITAL/SUBSCRIPTION PRESIDENT?S CORNER Welcome to our first issue of 2010. For those of you who panicked when you didn?t see a January magazine, not to worry. For various reasons, Off-Road Adventures combined its January and February issues to create this one combined version. The rest of the year you will get monthly magazines! Also new for 2010 is the enhanced buyers guide section. Each month we will highlight a key category of products and provide better images, features and benefits. As this magazine hits, I will be fine-tuning for the King of the Hammers race. This one of a kind event is a combination of a desert race and a rock crawl through some of the toughest terrain in the world. We mash the gas pedal on February 12. Check out the KoH Survival Guide in this issue. For those Northern California folks, the Truck & Jeep Fest kicks off its 2010 schedule at the San Mateo Expo Center Feb 27-28th. For more info check out www.4wheelparts.com/truckfest I want to congratulate Robby Gordon on his championship winning season in Score Trophy Truck class. Read more about it next month in Off-Road Adventures. ? Thanks and enjoy this issue of Off-Road Adventures magazine. ?Greg Adler Go to 4WDJeepGiveaway.com for your chance to win a custom Jeep

4WD

JEEP GIVEAWAY All you have to do is log on and vote once a month for your favorite Jeep product?each vote is a chance to win. At the end of 10 months, you could have a total of 10 entries and 1 lucky voter will drive away with their new custom Jeep that they helped build. Log-on to 4WDJeepGiveaway.com for full details and instructions. Each time you vote, you receive special discounts and a coupon in your inbox for each of the featured products. Exclusive magazine for customers of 4 WHEEL PARTS WHOLESALERS, 4WHEEL DRIVE HARDWARE and off-roading enthusiasts everywhere 400 W. Artesia Blvd. Compton, CA 90220 310-900-2686 www.4wheelparts.com www.offroadadventures.com EDITORIAL Denis Snow Editor/Publisher Tina Favre Smith Managing Editor Lance Pownall Creative Director Jim Allen Technical Advisor Andrea Friedenthal Magazine Administration/ Editorial Coordinator Ana Herrera Ad Coordinator ADVERTISING Chris Connors Western States Advertising 818-223-9880 chrisc@oramagazine.com Tom Johnson Detroit Representative T-w-johnson@msn.com Johnson Media Group 248-312-0164 CONTRIBUTING WRITERS Jim Allen, Chris Collard, Debbie Economos, Allen Merritt, Trent Riddle, Rick Russell, Bruce Smith, Sven & Magdalena Schlogl, Steve Temple, Harry Wagner, Larry Walton, Tim Walton, Tom Wilson TRANSAMERICAN AUTO PARTS COMPANY, CO., LLC Greg Adler President & C.E.O. Tim Mongi Chief Operations Officer Mark Lane Chief Financial Officer Scott Ward President, Pro Comp Tires Rob Forman Director of Marketing Every effort has been made to insure the accuracy of the information contained in this publication. Off-Road Adventures, Four Wheel Parts Wholesalers and Transamerican Auto Parts, Company. LLC are not responsible for opinions expressed or information contained in this publication. When installing any part or accessory, be sure you completely read and understand the instructions provided by the manufacturer. Articles contained in this publication are meant to be informative adjuncts to the manufacturer?s installation instructions. COPYRIGHT 2010 BY TRANSAMERICAN AUTO PARTS, CO., LLC ALL RIGHTS RESERVED PRINTED IN THE USA To get your free subscription or change your address, email info@oramagazine.com, call 866- 832-2919 or mail to ORA Magazine, 400 W. Artesia Blvd., Compton, CA 90220.

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