NONAMECOLUMN
DECEMBER 2009 No name dude Greg Adler President & C.E.O. 4WD JEEP GIVEAWAY
Go to
4WDJeepGiveaway.com for your chance to win a custom Jeep All you have to do is log on and vote once a month for your favorite Jeep product?each vote is a chance to win. At the end of 10 months, you could have a total of 10 entries and 1 lucky voter will drive away with their new custom Jeep that they helped build. Voting starts soon, so log-on to 4WDJeepGiveaway.com for full details and instructions. Each time you vote, you receive special discounts and a coupon in your inbox for each of the featured products. 4 / ORA DECEMBER 2009 HAPPY HOLIDAYS FROM US AT ORA MAGAZINE Thanks for hanging with us for another year. We really have enjoyed bringing ORA to you these past 10 years. We appreciate all your emails and letters sharing your passion for the sport we all love. We also appreciate all of you who have supported our Operation Light Sabre program with your donations. For those who haven?t ?stepped up? yet, you should read the ?In Touch? feature. Our soldiers are putting their butts on the line every day and they need your help supplying off-roading lights to help them be a bit safer while fighting the bad guys. Go to www.4WheelParts.com/bravo This season be sure to share some of your good fortune with others. Whether it?s a donation to an organization like Operation Gratitude, or Toys 4 Tots, or even a couple of bucks in the bell ringer?s bucket. PRESIDENT?SCORNER The holidays are upon us. It is a wonderful time of the year to spend with your family and friends. This year will be extra special for me since I will celebrate my son?s first holiday season. In fact, in general this season will be better than last year?s when there was so much doom and gloom in the air. Looking back on 2009, it started with such negativity. The recession was in full swing, banks were struggling and talk of the Big 3 automotive companies failing had many in our industry running scared. I know things are still very tough out there and job losses are at an all time high, but the good news is the sky has not fallen. The USA is recovering and most of the economic news these days is positive. The same is true for 4 Wheel Parts. We took a lot of bumps and bruises during the past 18 months and had to make many difficult decisions. We survived the worst economy since the Great Depression and I can?t ?THANK YOU? enough! Our customers stayed resilient and didn?t let the tough times stop you. Whether you bought products to keep your Jeep on the trails, or to make sure your truck stood out from the rest, your purchases kept our business alive! As we move into 2010, 4 Wheel Parts will be celebrating 48 years in business and we sure are looking forward to being your source for off-road products for another 48 years. I hope this holiday season brings you the very best in life. Thanks and Happy Holidays from the 4 Wheel Parts family! 4 WHEEL PARTS SUPPORTS BLUERIBBON COALITION?S MEMBERSHIP DRIVE 4 Wheel Parts is working with the BRC to help build membership by providing a $25 4WP Gift Card to everyone who signs up for a new membership, renews, or extends their membership. Check out Del and Stacie Albright?s video at: http://www.sharetrails.org/tv/4wp/ NEW FEATURE ON ORA MAGAZINE DIGITAL VERSION Now you can move your curser over the ads as you?re reading the digital edition and link to more product info as well as installation and technical videos right from the digital pages! Sign up for the digital version of Off-Road Adventures magazine at: www.offroadadventures.com/digital/subscription or at www.4WheelParts.com. p Exclusive magazine for customers of 4 WHEEL PARTS WHOLESALERS, 4WHEEL DRIVE HARDWARE and off-roading enthusiasts everywhere 400 W. Artesia Blvd. Compton, CA 90220 310-900-2686 www.4wheelparts.com www.offroadadventures.com EDITORIAL Denis Snow Editor/Publisher Tina Favre Smith Managing Editor Lance Pownall Creative Director Jim Allen Technical Advisor Andrea Friedenthal Magazine Administration/ Editorial Coordinator Ana Herrera Ad Coordinator ADVERTISING Chris Connors Western States Advertising 818-223-9880 chrisc@oramagazine.com Tom Johnson Detroit Representative T-w-johnson@msn.com Johnson Media Group 248-312-0164 CONTRIBUTING WRITERS Jim Allen, Chris Collard, Debbie Economos, Allen Merritt, Trent Riddle, Rick Russell, Bruce Smith, Sven & Magdalena Schlogl, Steve Temple, Harry Wagner, Larry Walton, Tim Walton, Tom Wilson TRANSAMERICAN AUTO PARTS COMPANY, CO., LLC Greg Adler President & C.E.O. Tim Mongi Chief Operations Officer Mark Lane Chief Financial Officer Scott Ward President, Pro Comp Tires Rob Forman Director of Marketing Every effort has been made to insure the accuracy of the information contained in this publication. Off-Road Adventures, Four Wheel Parts Wholesalers and Transamerican Auto Parts, Company. LLC are not responsible for opinions expressed or information contained in this publication. When installing any part or accessory, be sure you completely read and understand the instructions provided by the manufacturer. Articles contained in this publication are meant to be informative adjuncts to the manufacturer?s installation instructions. COPYRIGHT 2009 BY TRANSAMERICAN AUTO PARTS, CO., LLC ALL RIGHTS RESERVED PRINTED IN THE USA To get your free subscription or change your address, email info@oramagazine.com, call 866- 832-2919 or mail to ORA Magazine, 400 W. Artesia Blvd., Compton, CA 90220.