RepoRted by lauRa newSome, ken bomaR and john hanna
heard around atlanta
20 September/OctOber 2009
Enthusiasm for
ALTA Spawns
Little did tricia reeks knowin
1998 that she was about to embark
on a journey that would lead her to
co-found, Atlanta?s
newest- and fastest-growing,
flexible tennis league. That was
when someone talked her into joining
sparked a love for tennis that is
stronger today than ever before.
?It amazes me now to think back
to a life before tennis. I never imagined
that it would become such a
huge part of my life,? says Reeks.
Having not missed an ALTA season since 1998, and supplementing her habit with flex
leagues, tournaments and the occasional grand slam vacation, starting LeagueTennis.
com was a natural progression for Reeks.
The league launched in fall 2007 in Atlanta and Houston and is now in five cities. Formats
include flexible schedule singles, doubles and mixed with leagues for both juniors
and adults. Players use the site to manage their leagues, find tennis partners, shop for
merchandise, improve their game through instructional videos and keep up with the
latest pro tennis news.
?ALTA has created a tennis community in Atlanta that can?t be matched elsewhere,?
says Reeks. Believe it or not, in some cities, players actually have to join waiting lists to
get onto teams because there aren?t enough teams to go around. We love that community
aspect and, in addition to providing quality, affordable flex leagues, we are trying to
build an active online tennis community at
With more than 10,000 members, it looks like is well on its way.
For more information, visit
the new Sage parking facility,
adjacent to the Sharon lester tennis Center at
piedmont park, is offering a specially priced pass for alta members who
want to spend several hours at the center cheering their own team
on to victory.
by purchasing a five-time multi-visit pass, tennis
fans can play a match at the park?s Sharon
lester tennis Center and then hang around
all day and watch their teams play
without worrying about running
up the parking meter. at $4 a
visit, the pass represents a 70
percent savings off the full
Sage parking rate.
For more information or
to buy a parking pass, visit
former Junior aLta
competitor Jordan
Cox has signed a
contract with ImG tennis for worldwide
management and marketing
Cox, 17, from duluth, recently
reached the finals of the 2009
wimbledon junior Championships.
Cox will continue to train at the nick
bollettieri tennis academy (nbta)
at ImG academies, while beginning
his career on the professional tour.
when talking about Cox, nick
bollettieri, his coach and founder
and president of ImG academies,
says, ?he reminds me a lot of jim
Courier. he is a bulldog on the
court. he grinds, fights and does
everything in his power to come off
the court as a winner. we all know
what a fantastic career Courier had,
and if jordan keeps the attitude he
has been showing, it can carry him
a long way.?
the nbta, viewed as the world?s
foremost sports and educational
training facility, has produced many
of the world?s top tennis players,
including andre agassi, jim Courier,
tommy haas, monica Seles, anna
kournikova, maria Sharapova and
nicole Vaidisova.
?I am delighted to become part
of the ImG family and will use
their worldwide resources and
expertise to my advantage,? says
Cox. ?I look forward to taking my
game to the next level and I am
thrilled to be doing it under the
guidance of ImG.?

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