Affording insight

A new volunteer initiative provides prospective global companies with valuable local market data


FANSHAWE COLLEGE FROM LEFT Lawrence Kinlin School of Business graduates Kerstin Hasenzahl and Marilia Brasil, with international business program coordinator Albert Knab THE HEALTH OF ANY city?s economy depends in large part on its ability to attract and retain businesses that bring jobs, prosperity and innovation to the region. Over the past six months, a handful of the highest achieving international business management students from Fanshawe?s Lawrence Kinlin School of Business have been doing their part, putting their spare time to good use in an effort to attract international companies to London. A collaboration between the college and the London Economic Development Corporation, the work involves current students and recent graduates of the one-year graduate certificate program volunteering to conduct market research for international companies that have approached LEDC for more information about the viability of entering the London market. Students in the program have already earned a degree and bring diverse academic and working backgrounds, including computer sciences, engineering, marketing and more. It?s also a multicultural group, with students drawing from unique experiences and global perspectives that prove useful in researching and developing plans to meet the needs and expectations of international businesses. Kapil Lakhotia, president and CEO of LEDC, says the knowledge and enthusiasm of the students are major assets. ?This is a promising new approach where Fanshawe business students are helping foreign companies better understand the North American market,? says Lakhotia. ?LEDC is pleased to partner with Fanshawe on this new initiative, which complements our collective efforts to build a skilled and dynamic workforce in London.? Albert Knab, coordinator of the sevenyear-old international business program, pitched the idea to LEDC earlier this year to give his students more exposure to the international business community and to


APPOINTED Heidi Spannbauer, vice president, development and marketing, Sunshine Foundation of Canada. ANNOUNCED By GoodLife Fitness, construction of new head office and Fit4Less facility, Proudfoot Lane and Oxford Street West. APPOINTED By King?s University College: Dr. Sauro Camiletti, vice-principal & academic dean; Marilyn Mason, vice-principal, enrolment & strategic partnerships; and Jeff Major, vice-principal, finance & support services. ELECTED Dr. Robert A. Ventresca (associate professor, King?s University College), as a member of the Royal Society of Canada, College of New Scholars, Artists and Scientists. CLOSED Mascot Restaurant, 172 Dundas Street. APPOINTED By Voices.com: Marc Raffa, video producer; Carmi Levy, senior writer; Aaron Gould, senior web developer; Christina Scanlan, business development specialist; Tyler Schiefer, business development specialist; Samantha Osborne-Wong, business development manager; and Antje Haase, business development manager. CAMILETTI VENTRESCA AWARDED Graduate team from Fanshawe College Lawrence Kinlin School of Business, 2014 Google Online Marketing Challenge Social Impact Award (on behalf of Museum London). 22 | businesslondon.ca | OCTOBER 2014

You need to upgrade your Flash Player

You need to upgrade the version of your Flash Player to version 9 minimum.

Click here

Adobe Flash Player Download Center