Real InnovatIon

A SpeciA l Green i nnovA tion Supplement

Future corp.

change management is becoming the new sine qua non of the corporate world

The $1 billion green buy-in

iBmÕ s 360-degree take on environmental business

A green data centre in the desert Green from beginning to end

more than two thirds of companies want to be green. A new service will help them do that

See our virtual issue of this special supplement at www.backbonemag.com/virtual

Page 1 - Hotspot 1

let ibm help reduce the carbon in your business.