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7 reasons to publish your material online

We understand that producing a publication asks for much effort. Virtual Paper was specifically designed to play an important part in the process of publishing and printing. With Virtual Paper, you will now be able to give a second life to your publication by transform it into a digital publishing. You maximize the effort of page-setting with the unlimited possibilities that the Web offers.

1- Increase your income
  • Increase your advertising incomes with a mix of print and Web.
  • Increase sales and the numbers of distributed copies.
  • Increase subscription sales of your current publications.
  • Built a subscriber-only archive to sell previous editions of your digital publishing product.
  • Integrate advertising campaigns in your publication.
  • Sell satellite pages and background images for your advertising campaigns targeted to reach specific age groups or customer types.
  • Sell Web links pointing to you advertisers’ website.
  • Include audio and video advertisements directly into pages.
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2- Lower your business costs
  • Lower your printing & distribution costs.
  • Update your merchant website instantly at a very low cost.
  • Lower your bandwidth fees with the help of our partnership with Stream The World, Canada’s largest audio and video streaming company.
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3- Real-time statistics
  • Rate and analyze your visitors’ behaviours to follow-up on your investment return.
  • Discover your customers profile and geographical location.
  • Measure click rates and the impact a promotion has.
  • Note which pages are the most viewed and time spent on each page.
  • Learn which product is the most popular before printing.
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4- Product instantaneity
  • Reproduce paper publications into a Flash flip page for your online magazine version in no time.
  • Insert last-minute offers in the publication in a scroll bar and in the shopping cart section.
  • Include satellite pages in specific sections of your publication without the need of printing them.
  • Build a publication according to your personal needs.
  • Rank your publication’s pages according to the identified needs of your customers.
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5- Interactive marketing
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6- Perfect for market studies
  • Manage focus groups from afar to measure the impact of a future promotion or the cover of your next publication.
  • Collect information directly through your online publication.
  • Modify your strategy at the last minute to adjust to a constantly changing market.
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7- Improve your readership loyalty
  • Your readers will appreciate the environment and natural feel of your publication as they flip through it like with a paper copy
  • Smooth navigation for beginners
  • Zoom any part of the publication to look at it from closer
  • Add personal comments to an article of the publication
  • Find items or articles with the help of our search engine
  • Take a quick look at the entire publication through the Table of content page.
  • Send the publication, an item or article to a friend via e-mail.
  • Archive articles, videos, shopping lists or any element of the publication.
  • Easy access to the interactive publication which is programmed in Flash, an application present in 98% of all computers worldwide
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