Virtual Paper also offers editors a statistical interface in order to analyze their visitors’ behaviours on their online magazines. The statistics tool can obtain several data elements, including geographical location, visit frequency, which pages each user visited, which links were clicked, time spent to consult each page or a publicity and even if a visit turned into a sale. Therefore, editors can learn more about their visitors’ behaviours and thus adapt their market strategies and notice, in real time, the result of their decisions.